77" W6 OLED AI 4K HDR True Wireless Smart TV 2026 OLED77W69LA Silver Grey
Compare 1 shop
Price history
Tracked since 5th Nov 2026Price unchanged since 5th Nov 2026
We're building this product's price history. The lowest price across the shops we compare will chart here as prices move.
About this product
The LG 77" W6 OLED AI 4K HDR True Wireless Smart TV 2026 OLED77W69LA Silver Grey is stocked by 1 shop we compare on Shopperazzi. Listed prices start at £3,799.00.
The LG W6 77” TV keeps your space feeling calm and uncluttered. Its ultra-thin Wallpaper design sits almost flush against your wall for a clean, gallery-style look. To keep things just as tidy, the Zero Connect box lets you place your consoles, set-top boxes and other devices up to 10 metres away. It sends picture and sound wirelessly, so you can enjoy your entertainment without trailing cables getting in the way. You'll get punchy highlights, rich colours and more lifelike images, even in brighter rooms, thanks to Brightness Booster Ultra. The advanced α11 AI Processor is designed specifically for OLED, fine-tuning everything you watch in real time. That means cleaner detail, smoother motion, and balanced sound, without needing to tweak settings yourself.Good to know- Self-lit OLED pixels switch on and off independently for precise contrast and accurate colour- The Reflection Free Premium screen cuts down reflections without dulling contrast- Filmmaker Mode turns off any picture processing that can make movies look unnatural- Dolby Vision HDR boosts brightness and contrast for more detail in every scene- Dolby Atmos adds 3D-style sound that makes action scenes and soundtracks feel bigger- A 165 Hz refresh rate and 0.1 ms response time keep gameplay fast, smooth and ultra-responsive- Game Optimiser, FreeSync and G-Sync reduce lag, prevent screen tearing and optimise settings automatically- webOS gives you quick access to all the major streaming apps- The AI Magic Remote lets you point, click and use voice control to search_____________Please note:- Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.- This TV does not include a stand, but does include a wall mount bracket.
Specifications
- [ { "groupLabel"
- "ENERGY CONSUMPTION", "specifications": [ { "label": " Energy efficiency class (SDR)", "value": "F" }, { "label": "On mode power demand (SDR)", "value": "133 W" }, { "label": "Energy efficiency class (HDR)", "value": "G" }, { "label": "On mode power demand (HDR)", "value": "356 W" }, { "label": "Standby mode power demand", "value": "0.5 W" } ] }, { "groupLabel": "AUDIO", "specifications": [ { "label": "Audio power", "value": "60 W" }, { "label": "Sound technology", "value": "- α11 AI Sound Pro (Virtual 11.1.2 Up-mix)n- AI Object Remastering Ultra" }, { "label": "Speakers", "value": "4.2" }, { "label": "Sound processing", "value": "Dolby Atmos" }, { "label": "Other features", "value": "- Adaptive Acoustic Tuningn- WOW Orchestra" } ] }, { "groupLabel": "CONNECTIVITY", "specifications": [ { "label": "Audio output", "value": "Optical x 1" }, { "label": "Connections", "value": "- HDMI 2.1 x 4n- USB 2.0 x 2" }, { "label": "WiFi", "value": "Yes" }, { "label": "Ethernet", "value": "Yes" }, { "label": "Bluetooth", "value": "Bluetooth 5.3" } ] }, { "groupLabel": "SCREEN", "specifications": [ { "label": "Screen technology", "value": "OLED" }, { "label": "Resolution", "value": "4K Ultra HD 3840 x 2160p" }, { "label": "Screen size", "value": "77"" }, { ""label"": ""HDR"", ""value"": ""- Dolby Visionn- HDR10n- Hybrid Log Gamma (HLG)n- Cinema HDR"" }, { ""label"": ""Bezel width"" } ] }, { ""groupLabel"": ""PICTURE QUALITY"", ""specifications"": [ { ""label"": ""Dynamic contrast ratio"" }, { ""label"": ""Motion rate"", ""value"": ""120 Hz"" }, { ""label"": ""Native contrast ratio"" }, { ""label"": ""Picture enhancement"", ""value"": ""- Perfect Colorn- AI Picture Pron- α11 AI Super Upscaling 4Kn- Dynamic Tone Mapping Ultran- AI HDR Remasteringn- HDR Expression Enhancern- 4K Expression Enhancern- Brightness Booster Ultra"" }, { ""label"": ""Response time"", ""value"": ""0.1 ms"" }, { ""label"": ""Processing rate"" }, { ""label"": ""4K Ultra HD compatibility"" }, { ""label"": ""Contrast"" }, { ""label"": ""Processor"", ""value"": ""α11 AI Processor 4K Gen3"" }, { ""label"": ""Refresh rate"", ""value"": ""120 Hz (up to 165 Hz)"" }, { ""label"": ""Netflix Calibrated Mode"" }, { ""label"": ""IMAX Enhanced"" }, { ""label"": ""Gaming technology"", ""value"": ""- Dolby Vision for Gaming (4K 120Hz)n- Nvidia G-Sync compatiblen- AMD FreeSync compatiblen- Game Optimisern- HDR game moden- VRR (Up to 165Hz)n- ALLMn- HGiG moden- Cloud: Xbox Cloud Gaming, Geforce Now, Amazon Luna, Blacknut"" }, { ""label"": ""Other features"", ""value"": ""Picture modes: Personalized Picture, Vivid, Standard, Eco, Cinema Home, Game, Filmmaker, Expert (Bright Room, daytime), Expert (Dark Room, night)"" }, { ""label"": ""Anti-glare / reflective screen"", ""value"": ""Yes"" } ] }, { ""groupLabel"": ""TUNER"", ""specifications"": [ { ""label"": ""Electronic programme guide"", ""value"": ""8-day EPG"" }, { ""label"": ""TV tuner"", ""value"": ""- DVB-T2n- Freesat HD (DVB-S2)nnPlease note: Some services are only available in the UK"" }, { ""label"": ""IPTV"" } ] }, { ""groupLabel"": ""FEATURES"", ""specifications"": [ { ""label"": ""Table-top stand"", ""value"": ""No"" }, { ""label"": ""VESA mount"" }, { ""label"": ""Other features"", ""value"": ""- Sleep timern- Parental lockn- Ambient brightness sensorn- Flush-fit wall mount bracket"" }, { ""label"": ""PVR function"", ""value"": ""Yes"" }, { ""label"": ""Accessibility features"", ""value"": ""- Audio descriptionn- Colour / contract modesn- Screen / text magnificationn- Screen reader / TalkBackn- Subtitles / closed captionsn- Listen simultaneously with a hearing aid"" }, { ""label"": ""Security features"", ""value"": ""Security updates"" } ] }, { ""groupLabel"": ""SMART"", ""specifications"": [ { ""label"": ""Smart TV services"", ""value"": ""- Catch up TV: BBC iPlayer, ITVX, Channel 4, 5n- Streaming: Apple TV, Amazon Prime V
Product details
- Brand
- LG
- Model
- 595726
- GTIN
- 08806096857908
- Condition
- new
- Category
- Electronics > Video > Televisions
More from LG
Similar products
