Optic Traditional Pyjama Set

Optic white is white at its most deliberate — brighter and cleaner than ivory or cream — and it gives this traditional pyjama set a laundered, luxury-linen feel. Jim Jam The Label executes the classic PJ silhouette in their quality fabric, producing nightwear that looks expensive precisely because it's so restrained. Around £40 from UK stockists. The set to reach for when you want hotel-crisp bedtime standards at home.