Ibrahim Al Qurashi Irth Collection

In the heart of the desert, where the palm stands tall as a symbol of life and generosity, the IRTH collection is born. Three fragrances weave a timeless journey, from the seed, carrying the promise of beginnings, to the fronds, offering shade and serenity, and finally to the fruit, abundant with the blessings of the earth. A sensory tale of roots, giving, and resilience, a legacy to be lived and cherished. Nawa – Warmth and softness embodying the birth of the first seed, a fragrance that heralds the power of life. Jareed – A fresh, green scent like the breeze of an oasis, offering serenity and embracing the earth with its shade. Athq – A rich and warm fragrance, blending the vitality of fruit with the depth of the earth, leaving an unforgettable trace.