Perfect Cellar
Perfect Cellar is a London-based online wine merchant that Beyond The Bottle Ltd launched in 2020. Its buyers look for bottles from growers close to famous estates, aiming for similar quality without the famous label. Bottles run from everyday wines at around £10 up to rare fine wines past £1,000.
Example: Golden Lion Reserve Shiraz 2021
Our pick at Perfect Cellar
Up to 25% off bin ends and end-of-vintage wines
Why this one: The biggest saving of the 3 offers here. Picks follow these rules; nobody pays for them.
Perfect Cellar offers3
On sale at Perfect Cellar2
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Popular at Perfect Cellar
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More ways to save at Perfect Cellar
- Military discountPerfect Cellar offers military exclusive discount codes via TroopScout.
- Join Cellar Master membership and Cellar Coins cashback programBenefits for Cellar Master members include receiving £10 back in Cellar Coins monthly, earning 5% cashback on all purchases, receiving four TastingBOXES per year, and gaining exclusive access to rare wines and savings of up to £7 per bottle.
- Free delivery over £150Top your basket up past £150 and delivery costs nothing.
- Gift cardsAvailable if you're buying for someone else.
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About Perfect Cellar
Finding a bottle
You can browse by style (red, white, rosé, sparkling and Champagne, sweet and fortified, plus magnums), by country, by region or by grape. Classic areas such as Bordeaux, Burgundy, Tuscany and Rioja sit alongside South Africa and the USA. Filters pick out lower-alcohol, biodynamic, vegan and organic bottles, plus anything scored 90 points or more. Mixed cases suit anyone who wants variety in one delivery.
The CellarIQ app and membership
CellarIQ is the shop's own AI app. Scan a label, rate what you drank and keep track of your bottles, and it suggests what to try next. Frequent buyers can join Cellar Master, which pays back Cellar Coins on purchases and opens up rarer wines. Decanter named Perfect Cellar its Best Small Online Wine Retailer in 2023.
Delivery, returns and payment
Perfect Cellar delivers within the UK, with free shipping above a minimum order value. Fine wines can travel in temperature-controlled transport. Unopened bottles can be returned within 14 days. Pay by Visa, Mastercard, American Express or PayPal, or buy a gift card for a wine-loving friend. Phone and email support runs Monday to Friday, 9am to 5pm.
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Perfect Cellar quick facts
| Free delivery | On orders over £150 |
|---|---|
| Delivery | UK delivery available. Temperature-controlled delivery options for fine wines. |
| Returns | Returns accepted on unopened wines within 14 days. |
| Payment methods | Visa, Mastercard, American Express, PayPal |
| Gift cards | Yes |
| Loyalty scheme | Cellar Master membership and Cellar Coins cashback program |
| Founded | 2020 |
| Headquarters | United Kingdom |
| Parent company | Beyond The Bottle Ltd |
| Stores | 0 |
Perfect Cellar contact
- Website
- perfectcellar.com
- Phone
- 0203 131 0012
- Hours
- Monday to Friday, 9am - 5pm
Perfect Cellar FAQs
Does Perfect Cellar deliver outside the UK?
Delivery is offered within the UK, and international shipping isn't listed. Fine wines can be sent in temperature-controlled transport to protect them.
Can I return a bottle I've changed my mind about?
Perfect Cellar accepts returns of unopened wine within 14 days, so keep bottles sealed until you're sure.
What is CellarIQ?
It's the shop's AI-powered app. You can scan and rate wines, track what you own and get personal suggestions for building a case.
Is a gift card available?
Yes. Perfect Cellar sells gift cards, which let the recipient choose their own bottles from the full range.
