
Natori
Natori is a New York fashion label known for lingerie, sleepwear and women's clothing with an East-meets-West look. Josie Natori founded it in 1977 to bring the comfort of lingerie to polished ready-to-wear. UK shoppers buy from its international site, with orders carried by DHL Global Express. It suits buyers happy to wait a few days for a luxury piece.

Example: Feathers Strapless Bra
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Extra 30% Off Sale at Natori
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More ways to save at Natori
- Student discountNatori offers a 15% student discount. Students can sign up using their university email address or generate a promo code through Unidays or Student Beans.
- Military discountWhile Natori does not have a specific ongoing military discount, military members may be able to use the general Natori code 'GRAD' for 50% off. The company also occasionally offers special promotions for military personnel during holidays like Black Friday or Thanksgiving.
- Join Natori Luxe RewardsEarn points on every purchase, receive $10 reward for every 100 points earned
- Free delivery over £150Top your basket up past £150 and delivery costs nothing.
- Gift cardsAvailable if you're buying for someone else.
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About Natori
What you'll find
Lingerie is the heart of the label: bras, briefs, camisoles and slips. The sleepwear line covers pyjama sets, robes and nightgowns, often in silk, modal or lace. Ready-to-wear pieces include dresses and separates. Expect embroidery, vivid prints and soft fabrics rather than plain basics.
Shopping Natori from the UK
Orders to the UK travel by DHL Global Express. Standard delivery is £12, and it becomes free once the basket goes above £150. Allow up to four business days for processing before dispatch. Returns from the UK are arranged by writing to [email protected], which will explain the current steps before you post anything. Checkout takes Visa, Mastercard, American Express and Discover.
Extras worth knowing
Natori Luxe Rewards is a free points scheme earned on purchases. Digital gift cards come in several amounts. Students can get a discount by verifying through UNiDAYS or Student Beans, or by signing up with a university email address. The brand says it aims for sustainable luxury, using quality materials designed to last. Natori sells online only, through The Natori Company.
Sustainability at Natori
Committed to sustainable luxury with environmentally-friendly design practices and quality materials that last.
Natori quick facts
| Free delivery | On orders over £150 |
|---|---|
| Delivery | UK shipping via DHL Global Express. Standard delivery £12 GBP. Free shipping on orders over £150. Processing up to 4 business days. |
| Returns | Returns available for UK customers. Contact [email protected] for return procedures. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, Discover |
| Gift cards | Yes |
| Loyalty scheme | Natori Luxe Rewards |
| Founded | 1977 |
| Headquarters | New York City, United States |
| Parent company | The Natori Company |
| Stores | Online only |
Natori contact
- Website
- natori.com
- Phone
- 646-415-5300
- help@natori.com
- Hours
- Monday-Friday: 8 AM - 10 PM ET; Saturday-Sunday: 11 AM - 7 PM ET
Natori FAQs
How long does a Natori order take to reach the UK?
Natori allows up to four business days to process an order before DHL Global Express carries it to the UK. Delivery costs £12, or nothing on orders over £150.
Who founded Natori?
Josie Natori started the brand in New York City in 1977. Her idea was to bring lingerie-level comfort to elegant clothing, and The Natori Company runs the label today.
What fabrics does Natori use?
Silk, modal, lace and fine cotton appear across the range, often with embroidery or bold prints. The sleepwear and lingerie lean most heavily on these softer materials.
Is there a student discount at Natori?
Yes. Students can sign up with a university email address or verify through UNiDAYS or Student Beans to get a discount on Natori orders.




