
MyPura
MyPura is the online shop for Pura, a nappy and wipes brand started in Cheshire in 2020 by parents Guy and Abi. It sells straight to UK families from Tattenhall, near Chester. Products are free from chlorine, perfume and parabens, and the brand holds B Corp status. Every UK order ships free, which makes small top-up orders practical.
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- NHS discountNHS staff get 10% off Pura nappies, nappy pants and wipes, claimed through NHS Staff Benefits (nhsstaffbenefits.co.uk).
- Gift cardsAvailable if you're buying for someone else.
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About MyPura
What's in the range
Nappies and pull-up pants are sized by the baby's weight, and each size has a trial pack for testing the fit. Wipes come as standard baby wipes or flushable versions for babies and toddlers, with bulk cases too. There are flushable toilet wipes for adults, plus bundles, gift sets and gift cards for baby showers. Certifications listed include Allergy UK, the British Skin Foundation, EWG Verified and OEKO-TEX Standard 100.
Honest about plastic
Pura doesn't claim its nappies break down naturally. The plastic inside is part of how they work, so the brand runs NappiCycle, a scheme for recycling used nappies, as its answer.
Delivery, returns and subscriptions
DPD brings orders the next day if they're placed by 3:30pm on a weekday or midday at the weekend. Trial packs go by Yodel in three to five working days, and remote areas need two to four days. Unused goods can be sent back up to 40 days after purchase, though return postage may fall to the buyer. Faulty items are replaced after an email quoting the order number. A subscription delivers every two to eight weeks at a lower price and cancels in one click. NHS staff can claim a discount through NHS Staff Benefits.
Sustainability at MyPura
Certified B Corp. Pura lists Allergy UK, British Skin Foundation and EWG Verified certifications and OEKO-TEX Standard 100, and runs the NappiCycle nappy recycling scheme.
MyPura quick facts
| Delivery | UK delivery free on all orders: next day by DPD for orders before 3:30pm on weekdays or 12pm at weekends; trial packs by Yodel, 3 to 5 working days; remote areas 2 to 4 days. DPD Pickup for one-time purchases. UK addresses only. |
|---|---|
| Returns | Return within 40 days of the purchase date. Items must be unused and in their original state and packaging. The customer may pay return postage. For a faulty item, email [email protected] with the order number for a replacement. |
| Payment methods | Visa, Mastercard, American Express, Maestro, Diners Club, Discover, JCB, UnionPay, PayPal, Apple Pay, Google Pay, Shop Pay |
| Gift cards | Yes |
| Founded | 2020 |
| Headquarters | Tattenhall, Cheshire |
MyPura contact
- Website
- mypura.com
- Phone
- 01829 708980
- hello@mypura.com
- Hours
- Mon-Thu 8.30am-5.30pm, Fri 8.30am-3.30pm
MyPura FAQs
Can a Pura nappy size be tried before buying a full pack?
Yes. Each nappy and nappy pant size has a trial pack. Trial packs travel by Yodel and usually take three to five working days.
Can MyPura orders go to a DPD Pickup point?
Yes, for one-time purchases a DPD Pickup point can be chosen instead of a home address. Delivery is free on every UK order.
Does Pura make wipes for adults?
Pura sells a flushable toilet wipe for adults, alongside its flushable baby and toddler wipes and its standard baby wipes.
Which payment methods does MyPura take?
Major cards including Visa, Mastercard, American Express and Maestro are accepted, along with PayPal, Apple Pay, Google Pay and Shop Pay.
Where can shoppers outside Britain buy Pura?
MyPura only ships to UK addresses. Pura points European shoppers to Amazon's European sites, and buyers in the US to amazon.com or Thrive Market.

