Mailchimp
Mailchimp is an email and marketing automation platform for small and growing businesses, sold as an online subscription rather than a physical product. It began in Atlanta in 2001 inside the Rocket Science Group and has been owned by Intuit since 2021. It suits sole traders and small teams who want to send newsletters, automate follow-ups and see which campaigns lead to sales.
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About Mailchimp
What the platform does
Email campaigns are the core, with SMS marketing and automated journeys layered on top. Audience tools segment contacts and show how people behave. Mailchimp can also host a simple website, link social media activity, collect sign-ups through forms and surveys, and report on e-commerce sales. Developer tools support custom integrations. Its AI features use real-time behaviour data to recommend ways to improve campaigns.
Getting started
A 14-day trial has been available without a card, which lets you test the tools before committing. Onboarding help and migration tools make it easier to move a list from another provider. Subscriptions can be paid by Visa, Mastercard, American Express or PayPal.
Who it suits
Mailchimp is aimed at small businesses, start-ups and entrepreneurs who want marketing tools without enterprise complexity. The tools are designed to be easy to pick up, so teams with mixed skill levels can share the work. Customer support and published marketing guidance sit alongside the software. It runs entirely online, so there is nothing to deliver and no physical returns process.
Mailchimp quick facts
| Payment methods | Visa, Mastercard, American Express, PayPal |
|---|---|
| Founded | 2001 |
| Headquarters | Atlanta, USA |
| Parent company | Intuit |
| Stores | 0 |
Mailchimp contact
- Website
- mailchimp.com
- Phone
- 0785 447 6832
- Hours
- Monday - Friday: 9am - 5pm, Saturday: 9am - 1pm. In-person drop-offs are available Monday - Friday from 9:30am - 11:45am by pre-arrangement.
Mailchimp FAQs
Is Mailchimp a UK company?
No. Mailchimp was founded in Atlanta, USA, in 2001 and is owned by Intuit, though it serves businesses in the UK and worldwide.
Can I send text messages with Mailchimp?
Yes. SMS marketing sits alongside email, and the two can be combined in automated campaigns for the same audience.
Can I try Mailchimp before paying?
Mailchimp has offered a 14-day trial that doesn't ask for a credit card. Check the current sign-up page for the terms that apply now.
How do I pay for Mailchimp?
Mailchimp subscriptions can be paid online by Visa, Mastercard, American Express or PayPal.