Lovall
Lovall is a London-based women's clothing label built around three things: leggings, denim and plain everyday basics. Started in 2018 and run by Ikara Limited, it sells online only, so there are no shops to try things on. It suits women who want comfortable staples they can wear to the gym, around the house or out for the day.
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More ways to save at Lovall
- Student discountLovall offers student discounts, typically around 20-23%, verifiable through partners like Student Beans, UNiDAYS, or SheerID.
- NHS discountLovall provides NHS discounts, with reported percentages of 20% and 28% for healthcare workers.
- Military discountLovall offers military discounts, often around 20% or 10%, and through general discount codes or special event promotions.
- Join Hedoine ClubThe 'Hedoine Club' is described as a brand ambassador program celebrating strength, boldness, and femininity, rather than a traditional customer loyalty or rewards scheme.
- Free delivery over £75Top your basket up past £75 and delivery costs nothing.
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About Lovall
What's on the rails
Leggings are the heart of the collection. Some are cut for workouts, others for errands or lounging, and they come in several colours and fabrics. Jeans sit alongside them, in modern cuts that put comfort first. The basics section fills the gaps with tops and knitwear meant to pair with everything else.
Who it suits
Lovall works for shoppers who would rather own a few dependable pieces than chase every trend. If you live in leggings, it is worth a look. Students, NHS staff and members of the armed forces can join the brand's discount schemes, checked through Student Beans, UNiDAYS or SheerID. There is no points-based loyalty scheme, but the Hedoine Club gathers the brand's ambassadors.
Before you order
UK delivery is free once a basket passes £75. Parcels also go abroad, with Germany and the United Arab Emirates among the places named on the site. Lovall publishes its returns rules on its own website, so read them before ordering a size you are unsure of. Lovall takes Visa, Mastercard and PayPal at checkout but has no gift cards on offer.
Lovall quick facts
| Free delivery | On orders over £75 |
|---|---|
| Delivery | Free delivery on orders over £75 within the UK. Further details on delivery times and international shipping options can be found on the Lovall website. |
| Returns | Please refer to the Lovall website for detailed information regarding their returns policy. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, PayPal |
| Loyalty scheme | Hedoine Club |
| Founded | 2018 |
| Headquarters | London, UK |
| Parent company | Ikara Limited |
| Stores | 0 |
Lovall contact
- Website
- lovall.com
- Phone
- 0345 100 1122
- happy@hedoine.com
Lovall FAQs
Where is Lovall based?
Lovall is a London company, trading under Ikara Limited, and it has sold women's clothing online since 2018. It does not run high-street shops.
How much do I need to spend for free UK delivery?
Orders worth more than £75 travel free within the UK. Smaller baskets pay a delivery charge, which is shown at checkout.
Can I order from Lovall if I live outside the UK?
Yes. Lovall sends orders overseas, and its website names destinations such as Germany and the United Arab Emirates. Delivery times for each country are listed on the brand's site.
How do I get in touch with Lovall?
Customer service works by email, at [email protected]. Hedoine is also the name of the brand's ambassador community, the Hedoine Club.