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KURU Footwear

KURU Footwear

KURU Footwear is a Salt Lake City comfort shoe brand founded in 2008, selling walking sneakers, slip-resistant work shoes, sandals, boots and slippers built on its KURUSOLE footbed.

Updated 6th October 2026

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About KURU Footwear

KURU Footwear is a direct-to-consumer shoe company from Salt Lake City, Utah, founded in 2008 by Bret Rasmussen. It designs men's and women's shoes for people with foot pain around a patented heel-cupping sole, and sells almost entirely online, with a single showroom at its head office. UK shoppers can switch the store to pounds.

What KURU Footwear sells

  • Walking and everyday sneakers such as the QUANTUM 2 and ATOM 2, including waterproof and wide versions
  • Slip-resistant work shoes such as the KINETIC 2, pitched at people who stand all day
  • The ROAM court-style trainer, plus slip-ons, sandals, boots and slippers
  • Socks, shoe cleaning kits, apparel and gift cards

KURU says its KURUSOLE footbed is sculpted to hug the heel and absorb shock, and the brand markets its range to people with plantar fasciitis and other foot pain. The business won the 2006 Utah Entrepreneur Challenge, according to the University of Utah's Lassonde Entrepreneur Institute, two years before its launch.

Delivery and returns

UK orders cost £10 to ship and take 15 to 20 business days, according to the shipping page. They travel Delivered Duty Paid: duties and taxes are collected at checkout and are not refundable. US shipping is free, most orders leave within 3 business days, and a $24.99 next-business-day service is available for orders placed before 11:30am Eastern.

Shoes can be returned or exchanged within 91 days of delivery, even after being worn. US and Canadian returns are free, but international buyers, UK customers included, pay postage both ways and do not get free exchanges. Accessories and items marked non-returnable are excluded, and refunds are issued within 1 to 4 business days of the shoes arriving back. Returns are booked through returns.kurufootwear.com.

Customer questions go to [email protected] or to a text-message service staffed by the brand's footwear specialists.

KURU Footwear quick facts

DeliveryUK: £10, 15 to 20 business days, Delivered Duty Paid (duties and taxes collected at checkout, non-refundable). US: free standard shipping, most orders ship within 3 business days; express $24.99 next business day if ordered by 11:30am ET. Canada CA$45, Australia A$59, EU €18.
ReturnsReturn or exchange within 91 days of delivery; worn shoes are accepted. UK and other international customers pay postage both ways; US and Canada returns are free. Accessories and items marked non-returnable are excluded. Refunds within 1 to 4 business days of receipt; start at returns.kurufootwear.com.
International shippingYes
Gift cardsYes
Founded2008
HeadquartersSalt Lake City, Utah

KURU Footwear FAQs

How much is KURU Footwear delivery to the UK?

UK delivery from KURU Footwear costs £10 and takes 15 to 20 business days. Orders ship Delivered Duty Paid, so duties and taxes are collected at checkout and are not refunded if the shoes go back.

What is the KURU Footwear returns policy?

KURU Footwear allows returns and exchanges within 91 days of delivery, and worn shoes are accepted. UK and other international customers pay postage both ways, while US and Canadian returns are free. Accessories and items marked non-returnable are excluded.

Who founded KURU Footwear?

Bret Rasmussen founded KURU Footwear, which launched in 2008 and is based in Salt Lake City, Utah. The company sells mostly online and keeps one showroom at its Salt Lake City headquarters.

What is KURUSOLE in KURU Footwear shoes?

KURUSOLE is the patented footbed in KURU Footwear shoes, which the brand says is sculpted to cup the heel and absorb shock with each step. KURU markets shoes built on it to people with plantar fasciitis and general foot pain.

Does KURU Footwear make slip-resistant work shoes?

Yes. KURU Footwear sells the KINETIC 2, a slip-resistant shoe the brand recommends for work and all-day standing, in standard and wide fits. Waterproof versions of other sneakers, such as the ATOM 2, are listed too.

How do shoppers contact KURU Footwear?

KURU Footwear's customer team answers email at [email protected] and also takes questions by text message through its Text with an Expert service. Returns and exchanges are started at returns.kurufootwear.com with the order number and email.