Keys Soulcare
Keys Soulcare is the skincare, make-up and body care brand founded by Alicia Keys in 2020. Its parent company is e.l.f. Beauty. Products are designed around daily self-care rituals as well as results. One important point for UK shoppers: the brand's own site no longer ships outside the US. International customers can find the range through Amazon instead.
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More ways to save at Keys Soulcare
- Military discountUp to 15% off for veterans
- Join Soulcare RewardsEarn 5 points per $1 spent on qualifying purchases. Redeem points for up to $15 off. Free shipping on first order upon signup. Exclusive deals and early access to new products.
- Free delivery over £50Top your basket up past £50 and delivery costs nothing.
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About Keys Soulcare
What's in the range
Skincare is the core, with the Golden Cleanser, Gentle Exfoliator, Skin Transformation Cream, serums, treatments and the Aura Facial Mist. The make-up side includes concealers, skin tints, brightening primers and tinted lip balms made with skin-caring ingredients. For the body there are lotions, oils and a dry body brush, and candles bring the ritual into the home.
Values
Every product is Leaping Bunny certified cruelty-free. Part of the profits go to The Happy Org non-profit. The brand has also teamed up with the National Forest Foundation to plant 10,000 trees in the US. The business is based in Oakland, California.
Buying from the UK
Keys Soulcare ships within the US, including territories and military addresses, but not abroad. UK shoppers can find it through Amazon rather than keyssoulcare.com. If you do buy, note that returns and exchanges generally aren't accepted. The exception is the It's Like Skin 2-1 Skin Tint + Concealer, which has a 30-day colour match refund, and damaged items are replaced. The brand's own checkout lists Visa, Mastercard, American Express, Discover, JCB and Afterpay.
Sustainability at Keys Soulcare
Leaping Bunny certified cruelty-free. Donates a portion of profits to The Happy Org non-profit. Partnered with the National Forest Foundation to plant 10,000 trees in the US.
Keys Soulcare quick facts
| Free delivery | On orders over £50 |
|---|---|
| Delivery | Free standard shipping on US orders over $50 via USPS or UPS. Expedited shipping available via FedEx. Ships to all 50 states, DC, US territories and APO/FPO addresses. International shipping no longer available direct (products available on Amazon internationally). |
| Returns | Generally no returns or exchanges accepted. The It's Like Skin 2-1 Skin Tint + Concealer has a 30-day colour match refund policy. Damaged items will be replaced. |
| Payment methods | Visa, Mastercard, American Express, Discover, JCB, Afterpay |
| Loyalty scheme | Soulcare Rewards |
| Founded | 2020 |
| Headquarters | Oakland, California, USA |
| Parent company | e.l.f. Beauty |
| Stores | Online + retail partners |
Keys Soulcare contact
- Website
- keyssoulcare.com
- Phone
- 1 (212) 239-1530
Keys Soulcare FAQs
Can I order Keys Soulcare direct to the UK?
No. The brand's website no longer ships internationally, so UK customers can buy Keys Soulcare through Amazon instead.
Is Keys Soulcare tested on animals?
No. Every Keys Soulcare product carries Leaping Bunny certification as cruelty-free, according to the brand.
Which company makes Keys Soulcare?
Alicia Keys created the brand in 2020 with e.l.f. Beauty, which is its parent company. It is based in Oakland, California.
Can I return a shade that doesn't match?
For the It's Like Skin 2-1 Skin Tint + Concealer, yes, within 30 days under a colour match refund. Most other products can't be returned or exchanged.