Huda Beauty
Huda Beauty is the cosmetics brand built by makeup artist Huda Kattan, who began with a beauty blog before launching products in 2013. Its official store sells the full makeup line alongside skincare and fragrance. The brand is known for complexion products, especially the Easy Bake Pressed Powder, and for wide shade ranges across foundations and powders.
107productsUpdated 24th June 2026
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About Huda Beauty
Makeup to start with
Base products are where Huda Beauty made its name. The Easy Bake Pressed Powder is sold on its 12-hour shine control, leaving skin with an airbrushed matte look. Foundations and concealers come in a broad spread of shades, and setting sprays help hold everything in place. Bundled kits, including The Prime, Blur & Press Kit and the Airbrush Made Easy Kit, put a routine together. Eye palettes, lipsticks and glosses cover colour.
Beyond the base
Skincare and fragrance sit alongside the makeup. Tools include the Easy Bake Marshmallow Puff and a sponge, and the Large Vanity Bag keeps it all together. Product pages carry customer reviews, which help when you're picking a shade online.
Delivery and returns
Orders ship free, with delivery options and timings shown at checkout. Huda Beauty sends parcels internationally as well as within the UK. Returns are generally limited to unused, unopened products, so check the returns page before you try anything. American Express is accepted alongside Visa, Mastercard and PayPal. Regular buyers can join Huda's VIPs to earn points and rewards.
Sustainability at Huda Beauty
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Huda Beauty quick facts
| Delivery | Huda Beauty offers free shipping on orders, making it easier to get your favourite makeup, skincare, and fragrance products delivered directly to your door. Specific delivery times and options will be available at checkout. |
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| Returns | Huda Beauty typically accepts returns for unused and unopened products within a specified period, often 14-30 days from purchase. Please refer to their website's dedicated returns policy page for full details and instructions on how to process a return. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal |
| Loyalty scheme | Huda's VIPs |
| Founded | 2013 |
| Headquarters | Dubai, UAE |
| Parent company | null |
| Stores | Online only |
Huda Beauty contact
- Website
- hudabeauty.com
- Phone
- null
- null
- Hours
- null
Huda Beauty FAQs
When was Huda Beauty founded, and where is it based?
Huda Kattan launched Huda Beauty in 2013 after building an audience through her beauty blog. The company is headquartered in Dubai, in the UAE.
Can I return Huda Beauty makeup I've opened?
Returns usually cover unused and unopened products only, within a set period after purchase. The returns page on its website gives the exact window and steps.
What payment methods does Huda Beauty accept?
Visa, Mastercard and American Express cards are accepted, along with PayPal. Huda Beauty doesn't sell gift cards.
Which Huda Beauty product is it most famous for?
The Easy Bake Pressed Powder is its signature complexion product, with 12-hour shine control. The Easy Bake Marshmallow Puff is designed for applying it.