Hertz Iceland
Hertz Iceland rents cars across Iceland, from compact runarounds to 4x4s, campers and electric models. Collection points include the arrivals hall at Keflavik International Airport, Reykjavik, Akureyri and more than 10 other stations. The company has operated locally for over 50 years. It suits UK travellers planning a self-drive trip, from a Ring Road loop to a highland route.
Our pick at Hertz Iceland
40% off the Medium Protection Package on Iceland car hire
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Hertz Iceland offers1
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- Free delivery over £120Top your basket up past £120 and delivery costs nothing.
- Click & CollectSkip delivery fees by collecting in store.
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About Hertz Iceland
Picking a vehicle
For F-roads and highland routes, the 4x4 line-up includes the Land Rover Defender and Toyota Land Cruiser 250. A BMW X5 plug-in hybrid is also available. The Toyota Hilux Camper adds somewhere to sleep, and motorhomes are listed too. Electric cars suit lower-emission touring, while family cars and small cars cover groups and solo drivers. The whole fleet is under two years old.
What the price includes
Every rental comes with unlimited mileage, VAT, Collision Damage Waiver and tyres suited to the season. Cars can be dropped off at any Hertz Iceland station, which gives some flexibility on routes. Cancellation terms depend on the booking type, so read them before paying. Visa, Mastercard and American Express are the accepted cards.
Planning help
The website publishes an Iceland driving guide, vehicle comparisons and travel tips for planning the trip. Hertz Iceland has won Iceland's leading international car hire title at the World Travel Awards several times, most recently in 2025. Pickup at the airport runs around the clock.
Sustainability at Hertz Iceland
Eco-friendly electric vehicles available in the fleet alongside traditional options.
Hertz Iceland quick facts
| Free delivery | On orders over £120 |
|---|---|
| Delivery | Vehicle collection at Keflavik Airport, Reykjavik, Akureyri, and 10+ locations across Iceland. |
| Returns | Vehicle return at any Hertz Iceland station. Cancellation policies vary by booking type. |
| Click & Collect | Yes |
| Payment methods | Visa, Mastercard, American Express |
| Founded | 1971 |
| Headquarters | Reykjavik, Iceland |
| Parent company | Hertz |
| Stores | 10+ |
Hertz Iceland FAQs
Can I drop a Hertz Iceland car at a different station?
Yes. Vehicles can be returned at any Hertz Iceland station, though cancellation terms vary with the type of booking.
Which cars can handle Iceland's F-roads?
The 4x4 models are built for highland and F-road driving. They include the Land Rover Defender, Toyota Land Cruiser 250 and BMW X5 plug-in hybrid.
Is damage cover included in the rental price?
Collision Damage Waiver comes as standard on every rental, along with unlimited mileage, VAT and season-appropriate tyres.
Can I sleep in a Hertz Iceland vehicle?
Yes. The fleet includes the Toyota Hilux Camper and motorhomes, which let you sleep along the route on a road trip.