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About HERD

Pioneering Sustainable British Fashion HERD is a distinguished British fashion brand committed to honest luxury and sustainability. With a philosophy rooted in preserving traditional methods and reconnecting fashion with its rich geographical heritage, HERD meticulously sources the finest natural materials. Their dedication to authenticity and quality ensures that every garment and yarn product tells a story of ethical craftsmanship and environmental responsibility. Discover a brand that champions a 'blueprint for better practices' in the fashion industry. Discover HERD's Sustainable Collections Womenswear & Accessories Explore HERD's exquisite range of womenswear, featuring seasonal collections like Spring Rising and Deep Winter. The brand specialises in luxurious knitwear, elegant tweed, breathable linen & cotton garments, and sophisticated leather accessories. Each piece is designed to be a timeless modern heirloom, crafted with care and a deep understanding of natural fibres. Crafting with HERD Yarn For knitting enthusiasts, HERD offers its signature DK weight yarn, renowned for its exceptional softness and lustre. This premium yarn is made from 100% Bluefaced Leicester fleece, ethically sourced from the Northern Uplands of Yorkshire, Lancashire, and Cumbria. Processed without toxic chemicals, it provides a joyful and sustainable option for your creative projects. Shop with HERD HERD makes its sustainable British fashion accessible globally with worldwide shipping. While customs and duties are charged on arrival, and shipping costs are calculated at checkout, the brand ensures a transparent shopping experience. New customers can enjoy a special welcome: sign up to the HERD newsletter and receive 10% off your first order, making it easier to embrace ethical luxury.