Guards London
Guards London is a British outerwear label whose heritage goes back to 1843. Now owned by Dcmens UK Limited, it designs from a studio close to its original home in Whitechapel and sells online only. Men and women come here for raincoats, overcoats and padded jackets with a classic British look. It suits buyers who value traditional tailoring and practical details.
12on sale57productsUpdated 24th June 2026
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More ways to save at Guards London
- NHS discountGuards London offers a 10% cashback discount for NHS workers.
- Join Guards Troop Loyalty SchemeMembers earn 1 loyalty point for every £1 spent, and their 'Troop Rank' increases with enough points, unlocking rewards and discounts.
- Free delivery over £50Top your basket up past £50 and delivery costs nothing.
- Gift cardsAvailable if you're buying for someone else.
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About Guards London
Coats for men and women
Raincoats are the label's calling card, backed by overcoats, padded jackets and parkas. Men can also choose blazers, casual jackets and shackets. The women's line offers long, mid-length and short coats plus padded styles. Trousers, umbrellas and other accessories complete the range, and the umbrellas are built to cope with strong winds.
Details worth knowing
Several garments are reversible, giving you two looks from one coat. Fabrics include wool, cotton and cashmere blends. Guards London also offers a lifetime repair service, which adds value to a coat you plan to keep for years. It says sustainability shapes how it produces its menswear and womenswear.
Ordering
UK delivery is free on orders over £50, and the brand ships to many other countries. Returns are accepted within 30 days. A price-match guarantee applies against John Lewis pricing. You can pay with Visa, Mastercard or PayPal, and gift cards are available. Members of the Guards Troop loyalty scheme earn points on what they buy. Shopperazzi lists Guards London products with their delivery details, which helps if you are comparing coats from several brands.
Sustainability at Guards London
Guards London focuses on sustainability in its production of high-quality menswear and womenswear, including outerwear and accessories.
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Guards London quick facts
| Free delivery | On orders over £50 |
|---|---|
| Delivery | <p>Free UK delivery on orders over £50.</p> |
| Returns | <p>30-day returns. Lifetime repair service.</p> |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, PayPal |
| Gift cards | Yes |
| Loyalty scheme | Guards Troop Loyalty Scheme |
| Founded | 1843 |
| Headquarters | London, UK |
| Parent company | Dcmens UK Limited |
| Stores | Online only |
Guards London contact
- Website
- guardslondon.com
- Phone
- 020 7377 5670
- Hours
- Mon-Fri 10:30-17:00
Guards London FAQs
Will Guards London repair my coat?
Yes. Guards London provides a lifetime repair service, so a coat bought from the brand can be fixed rather than replaced.
What is the free delivery threshold at Guards London?
UK orders over £50 qualify for free delivery, according to the shop's current details. International shipping is also available.
How long do I have to return a Guards London coat?
Returns are accepted within 30 days. Keep the tags and packaging until you are sure about the fit.
Does Guards London have shops?
No. Guards London sells online only, from its base in London, and there is no click and collect, so orders are always delivered.
