GENT Skincare

The three steps

Step one is the face cleanser, meant to lift dirt and excess oil. Step two is a serum, and step three a moisturiser. The Skincare Set For Men puts all three in one purchase. A how-to-use guide on the site walks through the order, and a Buying for him page helps gift shoppers. GENT says each product is dermatologically tested, made in the UK and free from animal-derived ingredients.

Who is behind the brand

Sam Gent launched the label in 2025. Ilkeston Life, his local paper, reported that the Derbyshire accountant had three years' experience with The INKEY List before going it alone. He developed the formulas with skincare consultants near home.

Ordering and sending back

Parcels travel by Royal Mail. Each order is handled within 24 hours of payment, weekends and holidays aside. UK delivery is free over £40, but the shipping policy does not give the charge for smaller baskets, so check it at checkout. Once a parcel is with Royal Mail, GENT will not refund for delays.

A return must be started within 14 days of the order arriving. It has to be unused and still sealed in the original packaging, and the buyer pays the postage. Report anything faulty or damaged within 7 days, with photos. Approved refunds take 5 to 10 business days to reach the card or account used to pay.