Genevieve Sweeney

What's in the collection

Women's knitwear covers cardigans, sweaters, knitted vests and T-shirts, plus dresses and skirts, in lambswool, cashmere and tweed. Men's pieces include sweaters, vests and a brushed wool line. Socks get their own section, in cotton, wool, alpaca, walking and sparkly styles, with gift boxes and a sock subscription. Accessories include gloves, beanies, triangle and oversized scarves, pieces for children and care products for wool. For presents, there are gift cards, and knitwear can be monogrammed.

Made in Britain, and mended too

About 40% of the knitwear comes from a micro-factory the brand opened in 2025 at Grandey's Place, near Much Hadham. It runs a computerised flat-knitting machine beside restored vintage Dubied machines. The remainder is made by specialist knitters and mills in Oxfordshire, Leicester, Derbyshire and Scotland. Most of the yarn is spun in Yorkshire and Scottish mills. The studio will darn its own pieces when an elbow wears thin, a snag appears or a small hole opens. Moth damage is beyond repair there.

Before you order

UK orders over £80 go free by Royal Mail 48 Tracked. Next-day Special Guaranteed costs £7 if ordered by 1pm. DHL Express in 1 to 2 working days is £10 when ordered by 11am, and free over £200. Monogramming adds a day. FedEx carries orders abroad, from Europe and North America to New Zealand, Australia and further afield. Import charges are included at checkout. A return or exchange needs to be agreed with the studio inside 14 days of delivery. Socks must be unworn and still labelled, and monogrammed items are refundable only if faulty.