FramesDirect
FramesDirect is an online glasses shop for UK customers, selling prescription frames, sunglasses and reading glasses. Shoppers pick a frame, choose a lens type and upload their prescription without visiting an optician. Frames come in acetate and metal for men, women and children. A virtual try-on tool helps narrow the choice before ordering.
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About FramesDirect
Lenses and frames
Prescription options cover single vision, varifocal and bifocal lenses. Blue light filtering can be added to most glasses, prescription or not, for people who spend long hours at a screen. Sunglasses are sold with or without a prescription, including polarised lenses that cut glare and tints with UV protection. Styles run from classic shapes to newer fashion frames.
Delivery timings
Because prescription lenses are made to order, they usually take 3 to 7 working days to arrive. Glasses without a prescription tend to come sooner. Orders are tracked, and timings can shift with lens customisation or stock levels. FramesDirect delivers within the UK only, so it is not an option for overseas addresses.
Returns and payment
Unworn, undamaged items can be sent back for a refund or exchange, provided this happens within 14 days of receiving them. Custom prescription lenses may carry extra conditions, so it is worth reading the full policy before ordering varifocals. Checkout accepts Visa, Mastercard, PayPal, Apple Pay and Google Pay. Shopperazzi lists the current FramesDirect range next to its delivery details.
FramesDirect quick facts
| Free delivery | On all orders |
|---|---|
| Delivery | FramesDirect offers reliable delivery across the UK. Standard delivery typically takes 3-7 working days for prescription eyewear, with non-prescription items often arriving sooner. Specific delivery times may vary based on lens customisation and stock availability. We aim to dispatch orders promptly and provide tracking information for your convenience. |
| Returns | We want you to be completely satisfied with your purchase from FramesDirect. If for any reason you're not, we offer a straightforward returns policy. You can return unworn and undamaged items within 14 days of receipt for a full refund or exchange. Custom-made prescription lenses may be subject to specific return conditions; please refer to our full policy on the website for details. |
| Payment methods | Visa, Mastercard, PayPal, Apple Pay, Google Pay |
| Founded | 2007 |
| Headquarters | UK |
| Stores | Online only |
FramesDirect contact
- Website
- afeyewear.com
- Hours
- Monday - Friday: 9:00 AM - 5:00 PM GMT
FramesDirect FAQs
Do I need my prescription to hand?
Yes. Shoppers type in a current prescription after choosing frames and lenses, so have the latest one from an optician ready before starting.
Can I get varifocals online?
Yes. FramesDirect makes varifocal lenses as well as single vision and bifocal ones. As they are custom-made, check the specific return conditions first.
Does FramesDirect deliver outside the UK?
No. FramesDirect only delivers within the UK. Orders are dispatched with tracking so customers can follow their parcel.
Which payment methods are accepted?
Visa and Mastercard cards are accepted, along with PayPal, Apple Pay and Google Pay at checkout.