FitFlop
FitFlop is a London footwear brand, founded in 2007, that builds comfort technology into everyday shoes. Its soles are engineered to spread pressure and cushion each step. That makes the shoes a good fit for people on their feet all day who still want something current. The UK site sells trainers, boots, sandals and slippers for men and women.
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- Student discountFitFlop offers a student discount of 15-20% on full-priced orders. Verification of student status is required through GoCertify.
- NHS discountFitFlop offers discounts for NHS and healthcare workers. This can be 15% off full-priced products via Health Service Discounts or GoCertify, and up to 25% off with the Blue Light Card.
- Military discountFitFlop offers a 15% discount on full-priced items for military personnel. Verification of military status is required through GoCertify or SheerID.
- Free delivery over £50Top your basket up past £50 and delivery costs nothing.
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About FitFlop
The range in brief
Women get the widest choice, though there is a dedicated men's section too. Sandals are the label's best-known line, with styles such as GRACIE and GEN-FF returning each summer. Trainers handle casual city wear, boots take over in autumn and winter, and slippers round things off for home.
Why people buy FitFlop
The selling point is the sole. FitFlop designs its midsoles around biomechanics, aiming for cushioning, support and less pressure under the foot. If fashion shoes leave you aching by mid-afternoon, that is the reason to try a pair. The site also publishes advice on breaking in new shoes without discomfort.
Delivery, returns and payment
UK delivery is free once your order passes £50, and an express service is there if you need shoes quickly. Returns cost nothing within 30 days, provided the pair is unworn and back in its original packaging. You can pay by Visa, Mastercard, American Express, PayPal or Klarna. Students can claim a discount after verifying through GoCertify, and NHS staff and military personnel have schemes of their own. Shopperazzi shows FitFlop's current range alongside its delivery details.
FitFlop quick facts
| Free delivery | On orders over £50 |
|---|---|
| Delivery | Free UK delivery on orders over £50. Express delivery available. |
| Returns | Free returns within 30 days. Items must be unworn in original packaging. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Founded | 2007 |
| Headquarters | London, United Kingdom |
| Stores | Limited physical stores globally, present in over |
FitFlop contact
- Website
- fitflop.co.uk
- Phone
- 0800 8560148
- info.uk@fitflop.com
- Hours
- Monday-Friday 9am-5pm (GMT)
FitFlop FAQs
Is FitFlop a British company?
Yes. FitFlop was set up in 2007 and has its headquarters in London, although its shoes are now sold in many other countries too.
How much is FitFlop delivery in the UK?
Standard delivery is free on UK orders over £50. Smaller orders carry a charge, and an express option is offered if you need your shoes sooner.
Can I send FitFlop shoes back?
Yes, and returns are free for 30 days. Shoes must be unworn and in their original packaging, so try them on indoors on a clean floor first.
Is there a FitFlop student discount?
There is. Students confirm their status through GoCertify and then get money off full-priced orders. Healthcare workers and military personnel can also apply for reduced prices.
