Emma Bridgewater
Emma Bridgewater has made pottery since 1985, decorating it by hand in Stoke-on-Trent. The brand is known for polka dots, seasonal motifs and its Toast designs on mugs, plates and teapots. Many pieces can be personalised with names, dates or messages, which makes them a natural fit for birthday, anniversary and Mother's Day gifts.
2offers302productsNewest deal 17th July 2026
★ Our pick
20%OFF
Example: Vegetable Garden Chilly' s Food Pot
Our pick at Emma Bridgewater
20% off sets of 4 plates and bowls
Why this one: The biggest saving of the 2 offers here. Picks follow these rules; nobody pays for them.
Emma Bridgewater offers2
Popular at Emma Bridgewater
All products
More ways to save at Emma Bridgewater
- Student discountEmma Bridgewater offers student discounts via Student Beans, with offers that can include up to 55% off outlet sale items or 15-20% off other purchases.
- NHS discountNHS workers, social care workers, and Emergency Services personnel can receive a 20% discount via Blue Light Card verification.
- Military discountMilitary and Armed Forces personnel are eligible for a 20% discount, verified through Blue Light Card.
- Join Lifetime Collectors' Club MembershipThe Lifetime Collectors' Club Membership offers exclusive website access, news, competitions, early sales access, invitations to annual factory open days, special seasonal offers, product promotions, and access to exclusive collector pieces.
- Free delivery over £60Top your basket up past £60 and delivery costs nothing.
- Click & CollectSkip delivery fees by collecting in store.
- Gift cardsAvailable if you're buying for someone else.
Never miss a Emma Bridgewater deal
Follow Emma Bridgewater and its new codes, offers and price drops land in your feed. Save any deal to come back to it.
About Emma Bridgewater
Tableware and kitchen
Mugs are the signature item, in half-pint, large, small and cocoa sizes. Around them sit plates, bowls, jugs, teapots, teacups, saucers and serveware. Glassware and cutlery fill out the table, while tins, food storage, tea towels, aprons and oven gloves cover the kitchen. The brand says its earthenware is safe in the dishwasher, microwave and oven.
Made in Stoke
Production stays in Hanley, Stoke-on-Trent, where 30 pairs of hands work on every piece. Visitors can tour the factory, decorate their own pottery and browse a factory shop and seconds room. The company has been a certified B Corporation since 2022.
Buying online
- Standard UK delivery takes 3 to 5 working days; express next-day is available.
- Free UK delivery applies above a minimum spend, and personalised orders can qualify too.
- Selected countries are served internationally, and click and collect is offered.
- Unused items in original packaging can be returned within 28 days; personalised pieces only if faulty.
- Pay by Visa, Mastercard, American Express, PayPal, Apple Pay or Google Pay.
- Extras include gift cards, the Collector's Club, Blue Light Card savings and a student discount via Student Beans.
Sustainability at Emma Bridgewater
Emma Bridgewater is a certified B Corporation since 2022, meeting rigorous standards of social and environmental performance. The company manufactures entirely in Stoke-on-Trent, supporting British jobs and craftsmanship. Products are designed to last generations rather than be disposable, and the factory uses sustainable practices.
Shop Emma Bridgewater by category
Emma Bridgewater quick facts
| Free delivery | On orders over £60 |
|---|---|
| Delivery | Standard UK delivery takes 3-5 working days. Express delivery available for next-day arrival. Pottery is carefully packaged to ensure safe arrival. International delivery available to select countries. |
| Returns | 28-day return policy for unused items in original packaging. Items must be in resaleable condition. Personalised items cannot be returned unless faulty. Contact customer service for return arrangements. |
| Click & Collect | Yes |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay |
| Gift cards | Yes |
| Loyalty scheme | Lifetime Collectors' Club Membership |
| Founded | 1985 |
| Headquarters | Hanley, Stoke-on-Trent, United Kingdom |
| Parent company | Emma Bridgewater is a privately held company. |
| Stores | 4 |
Emma Bridgewater contact
- Website
- emmabridgewater.co.uk
- Phone
- 01onal 243 0150
- Hours
- Monday to Friday, 9am - 5pm GMT
Emma Bridgewater FAQs
Is Emma Bridgewater pottery practical for everyday use?
Yes. The brand says its earthenware can go in the dishwasher, microwave and oven, and it is designed to be used daily.
Can personalised pieces be returned?
Only if they are faulty. Other unused items can go back within 28 days in their original packaging and in resaleable condition.
Is click and collect available?
Yes, click and collect is offered, and the brand has four shops of its own alongside the website.
Does Emma Bridgewater deliver outside the UK?
Yes, to selected countries. Within the UK you can choose standard delivery in 3 to 5 working days or an express next-day service.
