Cult Beauty
Trading online since 2008, Cult Beauty is a London beauty retailer with no physical shops, now owned by THG. Its shelves mix big skincare, makeup, haircare and fragrance names with smaller independent labels, picked by a team of beauty experts. It suits shoppers who like trying newer brands as well as established ones. Every product comes direct from the brand or an authorised distributor.
About Cult Beauty
Brands on the shelves
Skincare covers serums, moisturisers, cleansers and treatments from names such as Augustinus Bader, 111SKIN, Allies of Skin and Caudalie. Makeup includes Patrick Ta, Charlotte Tilbury and Anastasia Beverly Hills. Haircare comes from Amika, Briogeo and FENTY HAIR, while fragrance takes in BYREDO and Acqua di Parma. Body care, wellness and beauty tools round out the range. The Conscious Beauty edit highlights eco-friendly brands, and orders use recyclable packaging.
Delivery and returns at a glance
Standard UK delivery costs £3.95 and is free on orders over £40. Next-day delivery is available, and Cult Beauty ships to more than 200 countries. Returns are free within 14 days, but products must be unused and in their original packaging. That makes it sensible to settle on shades and skin type before you order.
Payment options and rewards
Visa, Mastercard and American Express cards are accepted, along with PayPal, Apple Pay and Google Pay. Klarna and Clearpay let you pay later. Verified students get a discount via UNiDAYS, Student Beans or TOTUM. The Cult Status Points scheme rewards repeat customers, and gift cards are available. Cult Beauty's products and current offers are also listed on Shopperazzi.
Sustainability at Cult Beauty
Cult Beauty is committed to sustainability with their 'Conscious Beauty' edit highlighting eco-friendly brands. They use recyclable packaging, partner with PETA for cruelty-free verification, and support brands with strong environmental credentials.
Cult Beauty quick facts
| Free delivery | On orders over £40 |
|---|---|
| Delivery | Standard UK delivery £3.95, free on orders over £40. Next day delivery available. International shipping to over 200 countries. |
| Returns | Free returns within 14 days. Products must be unused and in original packaging. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, Klarna, Clearpay |
| Gift cards | Yes |
| Loyalty scheme | Cult Status |
| Founded | 2008 |
| Headquarters | London, England |
| Parent company | THG (The Hut Group) |
| Stores | Online only |
Cult Beauty contact
- Website
- cultbeauty.co.uk
- Phone
- +44 (0)20 3966 5990
- Hours
- Monday-Friday 9am-5pm
Shop Cult Beauty by category
Where Cult Beauty sits on Shopperazzi, with the other shops in each.
Follow Cult Beauty
- New collections in your feed
- Price drops on what you watch
- Gift ideas when you need them
Cult Beauty offers
Cult Beauty FAQs
How long do I have to send something back to Cult Beauty?
You have 14 days, and returns are free. Products need to be unused and in their original packaging, so opened makeup or skincare generally can't be returned.
Is buy now, pay later available at Cult Beauty?
Yes. Cult Beauty accepts Klarna and Clearpay, as well as Visa, Mastercard, American Express, PayPal, Apple Pay and Google Pay.
Does Cult Beauty sell eco-friendly or cruelty-free brands?
Its Conscious Beauty edit highlights eco-friendly brands. Cult Beauty also uses recyclable packaging and works with PETA to verify cruelty-free claims.
Who owns Cult Beauty?
Cult Beauty is part of THG, also known as The Hut Group. It was founded in 2008, is based in London and trades online only.
Can I buy a Cult Beauty gift card?
Yes, gift cards are available, which helps when you're unsure of someone's favourite brands. Regular customers can also collect Cult Status Points on what they buy.
