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Cecred
Cécred is the hair care brand Beyoncé Knowles-Carter launched in 2024, built on the idea that healthy hair starts at the scalp. Run from Los Angeles under Kirby Beauty LLC, it sells to the UK through its own website with prices in pounds. It suits anyone with coily, curly, wavy or straight hair looking for a scalp-first routine.
1on sale60productsUpdated 12th October 2026
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About Cecred
Building a routine
The range follows the steps of a wash day. Shampoos, including clarifying formulas, and conditioners handle cleansing and moisture. Treatments go further: Restoring Hair & Edge Drops are designed to improve density, while the Fortifying Treatment Kit is meant to strengthen and repair. Styling tools and travel sizes round things out.
Kits and bundles make it easier to start. Options include the Double Cleanse Kit, the Essential Tools Bundle and the Mini + Mighty Bundle, which is sold online only.
Ordering from the UK
Cécred ships to the UK and many other countries, and delivery costs and times are worked out at checkout. For returns, the brand's website has a dedicated section explaining eligibility, so read it before ordering. You can set up auto-replenish orders for products you use regularly.
Visa, Mastercard, American Express and PayPal are all accepted. Support is by email or a US phone line. There is no loyalty scheme, and in the US the products are also stocked in around 1,400 Ulta Beauty stores.
Cecred quick facts
| Delivery | Cécred offers online ordering with delivery services available to the UK and various international destinations. Specific delivery times and costs will be calculated at checkout. |
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| Returns | For information regarding returns, please refer to the official Cécred website's dedicated returns policy section for detailed instructions and eligibility. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal |
| Founded | 2024 |
| Headquarters | Los Angeles, CA, USA |
| Parent company | Kirby Beauty LLC |
| Stores | Approximately 1,400 Ulta Beauty locations |
Cecred FAQs
Who is behind Cécred?
Beyoncé Knowles-Carter started Cécred in 2024. The brand is based in Los Angeles and operates under Kirby Beauty LLC.
Can I buy Cécred in UK shops?
Cécred sells to UK customers through its own website, priced in pounds. Its shop presence is in the US, where around 1,400 Ulta Beauty locations carry the range.
Can I set up repeat deliveries?
Yes. Cécred offers auto-replenish orders, which suit shampoos and treatments you use on a regular schedule.
How do returns work?
Cécred publishes its returns rules in a dedicated section of its website, covering eligibility and how to send items back.