Bluebella
Bluebella is a London lingerie label, founded in 2005 and part of The FSE Group, selling online in the UK and abroad. It designs bold, sensual underwear, nightwear and hosiery, with DD+ options in bras and bodysuits. It suits women looking for statement lingerie, bridal pieces or a gift with more personality than a basic set.
7offersNewest deal 10th October 2026
★ Our pick
60%OFF
Our pick at Bluebella
Bluebella autumn sale: up to 60% off selected lines
Why this one: The biggest saving of the 7 offers here. Picks follow these rules; nobody pays for them.
Bluebella offers7
More ways to save at Bluebella
- Student discountBluebella offers 15% off for students and those under 26, typically verified via Student Beans. Some sources mention 10% or 20% with a minimum spend.
- NHS discountBluebella offers a discount for NHS and healthcare workers, typically 10% off, which can be verified through Beans iD. Some sources mention 5% or 15%.
- Military discountBluebella offers discounts for military/armed forces personnel, with some sources stating 15% off using code BBFORCES15, while others mention 10% via Beans iD or SheerID, and 5% for veterans via Beans iD.
- Join Referral ProgramBoth the referrer and the friend receive a 15% discount on their first order through the referral program.
- Free delivery over £50Top your basket up past £50 and delivery costs nothing.
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About Bluebella
What you'll find
Sets, bras, knickers and bodysuits form the core, and the DD+ range extends bras and bodysuits to fuller busts. Suspenders, harnesses, corsets, bustiers and basques cover the bolder end. Nightwear, hosiery and accessories complete the line-up. Collections are themed by material and mood, including Satin, Sheer, Latex, Pearls, Bridal, and Crystal & Diamante.
Delivery and returns at a glance
UK delivery is free on orders over £50, with standard delivery in 3-5 working days and an express option. Bluebella ships to many countries, but US customers must use its separate US site. Unworn items with tags can be returned within 28 days, and UK returns are free. Refunds take 4 to 14 working days after the parcel reaches the warehouse.
Paying and saving
Visa, Mastercard, American Express, PayPal and Klarna are accepted. Students and under-26s can get a discount via Student Beans, and NHS and military staff can verify through Beans iD. The customer care team answers emails Monday to Friday, 9am to 5:30pm. Shopperazzi lists Bluebella's range together with delivery details.
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Bluebella quick facts
| Free delivery | On orders over £50 |
|---|---|
| Delivery | Free UK delivery on orders over £50. Standard delivery 3-5 working days. Express available. |
| Returns | 28-day returns on unworn items with tags attached. Free UK returns. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Loyalty scheme | Referral Program |
| Founded | 2005 |
| Headquarters | London, United Kingdom |
| Parent company | The FSE Group |
| Stores | Primarily online |
Bluebella contact
- Website
- bluebella.com
- Hours
- Monday-Friday 09:00-17:30 UK Time
Bluebella FAQs
Does Bluebella make larger cup sizes?
Yes. Bras and bodysuits come in a DD+ range, so fuller busts have options across several styles.
Can I order Bluebella from the US?
Not through bluebella.com. US shoppers are directed to a separate US-specific site, while the main site ships to many other countries.
How quickly are refunds processed?
Once a return reaches the warehouse, refunds take between 4 and 14 working days. Original shipping costs are not refunded.
Is there a discount for under-26s?
Yes. Students and anyone under 26 can get a discount through Student Beans, subject to its current terms.
