
Baby Mori
Baby Mori, often styled simply as MORI, makes soft sleepwear and everyday basics for babies and young children from organic cotton and bamboo. The name means forest in Japanese, a nod to the natural fabrics at the heart of the brand. Akin Onal set it up in London in 2015, and it suits parents and gift buyers who put comfort and gentle materials first.

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10% off full-price items for new customers with code SLEEPTIME10
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Autumn Sale | up to 50% off*
More ways to save at Baby Mori
- NHS discountBaby Mori offers a 20% discount for NHS workers. To qualify, shoppers must use a valid NHS email address at checkout for verification.
- Military discountBaby Mori offers military discounts upon request. Customers need to contact Baby Mori directly and may need to present a valid military ID to inquire about this privilege.
- Join Sleep ClubMembers receive an award-winning sleepsuit every month at 50% off, a 20% discount on most other products (including personalised items), free unlimited UK delivery, and early access to new products and sales, all for a monthly fee.
- Free delivery over £50Top your basket up past £50 and delivery costs nothing.
- Gift cardsAvailable if you're buying for someone else.
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About Baby Mori
What MORI makes
Sleep is the centre of the range. Expect sleepsuits, pyjamas, sleeping bags and bodysuits, all cut from the brand's own soft fabric. It is kind to sensitive skin and helps keep temperature steady. Daywear, shoes and gift ideas sit alongside, plus crafts, sticker books and beach toys. Nursery buys include bedding, feeding bottles, soft lighting and storage.
Who it suits
MORI works well for newborn gifts and for parents building a small wardrobe of sleepwear. Families who prefer natural fibres over synthetics will find the fabric choice the main draw. Besides its own London stores, the brand is stocked in more than 180 locations.
Delivery, returns and payment
- Standard UK delivery takes 2-4 working days and is free on orders over £50. MORI also ships internationally.
- Unworn items with tags attached can go back within 30 days, and free returns are available.
- Pay by Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay or Klarna. Gift cards are sold too.
- NHS staff can claim a discount using an NHS email address, and the Sleep Club membership includes free unlimited UK delivery.
- Customer care is open Monday to Friday, 10am to 5pm, by phone or at [email protected].
Sustainability at Baby Mori
MORI uses organic cotton and bamboo to create gentle, sustainable fabrics for babies. The brand is committed to responsible production and natural materials.
Baby Mori quick facts
| Free delivery | On orders over £50 |
|---|---|
| Delivery | Free UK delivery on orders over £50. Standard delivery 2-4 working days. |
| Returns | 30-day returns on unworn items with tags attached. Free returns available. |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, Klarna |
| Gift cards | Yes |
| Loyalty scheme | Sleep Club |
| Founded | 2015 |
| Headquarters | Grove, UK |
| Stores | 180+ |
Baby Mori contact
- Website
- babymori.com
- Phone
- +44 20 3489 9510
- hello@babymori.com
- Hours
- Monday to Friday, 9am - 5pm
Baby Mori FAQs
How quickly does Baby Mori deliver in the UK?
Standard delivery usually takes 2-4 working days. Orders over £50 travel free, and Sleep Club members get free unlimited UK delivery.
Can I return baby clothes that haven't been worn?
Yes. Baby Mori accepts returns within 30 days on unworn items that still have their tags, and free returns are available.
Does Baby Mori offer an NHS discount?
It does. NHS workers can get a discount after verifying with a valid NHS email address.
Does Baby Mori ship outside the UK?
Yes, international shipping is available as well as UK delivery. Check the delivery page for overseas costs and timings before you order.


















