Apricot
Bold prints and flattering, easy shapes are what Apricot is known for. The London womenswear label, founded in 2007, designs dresses, knitwear and separates for work, weekends and special occasions. Beyond its website, it has 16 standalone stores and hundreds of concessions inside other retailers. That adds up to more than 350 locations across the UK and Ireland.
1offerNewest deal 8th June 2026
★ Our pick
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Our pick at Apricot
15% off your first order when you sign up
Why this one: The only one live right now. Picks follow these rules; nobody pays for them.
Apricot offers1
More ways to save at Apricot
- Student discount15% off first order when signing up
- NHS discountNHS workers can enjoy a 15% discount at Apricot, available in-store with a valid NHS ID or online via a special verification process at checkout. A promo code like NHS15 may be applicable for online purchases.
- Military discountApricot offers military discounts for active duty, veterans, and military families. Eligibility can be verified through ID.me for UK customers, and via SheerID for US military personnel, for use on apricotonline.co.uk and in US retail stores.
- Join Apricot Whirl Loyalty SchemeRegistered customers earn 1 point for each full pound spent on products (excluding postage). Each point is worth 5p and can be redeemed on subsequent orders once at least 10 points are accumulated. Points expire 3 months after the last order.
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About Apricot
The look
Print is the signature, from playful patterns to statement designs in bright colours. The clothes are designed in London, with the label drawing ideas from travel and cultures around the world. Dresses lead the range in mini, midi and maxi lengths. Around them sit tops, cosy knitwear, skirts and trousers, plus bags, jewellery and other accessories.
Who it suits
Apricot is aimed at women who enjoy colour and pattern but want clothes that are simple to put on and wear. Midi dresses and knits work for the office, while maxi dresses and printed tops lean towards summer days and holidays.
Ordering online
Delivery is free, and the shop describes its UK shipping as fast. Returns cost nothing either, which takes some of the worry out of trying a new size. Pay by Visa, Mastercard, American Express, PayPal or Klarna. Apricot also ships internationally, and customer service is handled by email. Students can get a discount in Apricot stores, and NHS and healthcare workers have a discount of their own. Apricot pieces are also sold through New Look, in its stores and online.
Apricot quick facts
| Delivery | Free delivery available. Fast UK shipping. |
|---|---|
| Returns | Free returns accepted |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Loyalty scheme | Apricot Whirl Loyalty Scheme |
| Founded | 2007 |
| Headquarters | London, UK |
| Parent company | Stonemanor Limited |
| Stores | Over 350 locations including 16 standalone stores |
Apricot contact
- Website
- apricotonline.co.uk
- Phone
- 020 7253 6000
- Hours
- Monday-Friday 9am-5pm
Apricot FAQs
What does Apricot charge for delivery?
Nothing. Apricot offers free delivery, describes its UK shipping as fast, and lets you send items back free of charge too.
Can I pay for Apricot clothes with Klarna?
Yes. Klarna is offered at checkout alongside Visa, Mastercard, American Express and PayPal.
Does Apricot have its own shops?
Yes. There are 16 standalone Apricot stores, and the label also trades from hundreds of concessions in other retailers, over 350 locations in total.
Who owns Apricot?
Apricot is run by Stonemanor Limited and has its head office in London. The label was founded in 2007.
Can I order from Apricot if I live outside the UK?
Yes. Apricot offers international shipping as well as UK delivery, so overseas shoppers can order from its website.
