Angling Direct
Angling Direct is a Norwich-based fishing tackle specialist that has been trading since 1986 and now runs more than 40 stores. It caters for beginners and experienced anglers alike, across coarse, carp, fly, sea and predator fishing. The business sums up its aim as 'Getting Everyone Fishing'. Its range covers both the gear and the clothing for long sessions on the bank.
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- Join AD Reward PointsEarn points on purchases for discounts
- Free delivery over £50Top your basket up past £50 and delivery costs nothing.
- Click & CollectSkip delivery fees by collecting in store.
- Gift cardsAvailable if you're buying for someone else.
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About Angling Direct
Tackle for every discipline
The shop is split by style of fishing: match and coarse, carp, specialist, predator, fly and sea. Within those you'll find rods and reels, lures, boilies, pellets and groundbait. Bigger kit includes bait boats, bed chairs, fishing chairs and bite alarms, while tackle boxes keep the small stuff in order. Waterproofs and thermal layers help on cold mornings.
Ordering and delivery
Delivery is free over £50, and standard parcels take 3-5 working days. Priority delivery aims to dispatch within one working day. The paid MyAD+ membership adds priority delivery on orders over £25 for a yearly fee. Parcels travel with DX or Royal Mail, and a tracking number follows by email. Click and collect is available, and Angling Direct also ships internationally. Pay by Visa, Mastercard, American Express, PayPal or finance.
Returns and extras
Unused items can be returned within 30 days. The free MyAD Fishing Club gives members personalised offers and entry to member-only competitions. Gift cards suit the angler who already owns everything. On the environmental side, packaging is recyclable or biodegradable, suppliers complete SMETA audits and carbon emissions are tracked with the consultancy Enistic. The ADTV YouTube channel shares tips between trips.
Sustainability at Angling Direct
Angling Direct is committed to promoting sustainability in the angling world. They focus on reducing their environmental footprint by using sustainable, recyclable, and biodegradable packaging materials. They also ensure ethical practices within their supply chain by requiring suppliers to complete SMETA audits. Partnering with carbon consultancy Enistic, Angling Direct actively tracks and works to reduce its carbon emissions and offers a range of eco-friendly fishing gear.
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Angling Direct quick facts
| Free delivery | On orders over £50 |
|---|---|
| Delivery | Free delivery over £50; Click and Collect available |
| Returns | 30-day returns on unused items |
| Click & Collect | Yes |
| International shipping | Yes |
| Payment methods | Visa, Mastercard, American Express, PayPal, Finance options |
| Gift cards | Yes |
| Loyalty scheme | AD Reward Points |
| Founded | 1986 |
| Headquarters | Norwich, Norfolk, United Kingdom |
| Parent company | Angling Direct plc |
| Stores | 40+ |
Angling Direct contact
- Website
- anglingdirect.co.uk
- Phone
- +441603 400870
- Hours
- Monday to Friday 9 am - 8 pm, Saturday 9 am - 6 pm, and Sunday 10 am - 5 pm
Angling Direct FAQs
Is delivery free at Angling Direct?
Yes, on orders over £50. Below that you can choose standard delivery in 3-5 working days, or a priority service that aims to dispatch within one working day.
Can I return tackle I haven't used?
Yes. Angling Direct accepts returns of unused items within 30 days, so leave new gear untouched until you're sure it's right.
What is MyAD+?
MyAD+ is a paid annual membership that gives priority delivery on orders over £25. It's separate from the free MyAD Fishing Club, which offers member-only competitions and personalised offers.
When is customer service open?
Phone lines run 9am to 8pm Monday to Friday, 9am to 6pm on Saturday and 10am to 5pm on Sunday. You can also email the support team.
Does Angling Direct ship abroad?
Yes, international shipping is offered. UK parcels go with DX or Royal Mail depending on size, and a tracking number arrives by email after dispatch.
