Cookie Policy
Last updated 14 November 2026
Shopperazzi is operated by Datafly Ltd, registered in England and Wales, company number 14411653. Registered office: 167–169 Great Portland Street, London W1W 5PF. VAT number GB437689640. This page lists the cookies and similar technologies Shopperazzi uses, what each one is for and how long it lasts. You can change your choices any time with “Manage cookies / Privacy choices” at the bottom of every page. Everything else about your personal data is in our Privacy Policy.
Cookies and analytics
We use a small number of cookies and similar technologies. Some are strictly necessary — for example, keeping you signed in and remembering your privacy choices.
We also run our own first-party measurement by default: Datafly Signal, and Google Analytics, which receives the same statistics and processes them only for us (Google Analytics' data sharing and advertising features are switched off, and it doesn't store IP addresses). It counts visits and clicks for our own statistics. On our UK site, UK law (the Data (Use and Access) Act 2025) allows this without asking first, as long as we tell you and let you switch it off. You can switch it off at any time in Privacy choices (the “Manage cookies / Privacy choices” link at the bottom of every page).
Everything else that isn't essential — extended analytics, personalization and marketing (our ads with Meta, Google and TikTok) — follows the site you're on. On our UK site it stays off until you turn it on. On our US site it is on by default and you can switch it off (“Do Not Sell or Share My Personal Information”, at the bottom of every US page, switches off the ads); if your browser sends a Global Privacy Control signal, we keep it off. Declining optional cookies will not stop you using the site.
The cookies we use
- sz_consent
- Set by:
- Shopperazzi
- What it's for:
- Remembers your privacy choices.
- How long:
- 12 months
- pref_country
- Set by:
- Shopperazzi
- What it's for:
- Remembers the edition (UK or US) you picked.
- How long:
- 12 months
- __Host-authjs.csrf-token, __Secure-authjs.callback-url, __Secure-authjs.session-token
- Set by:
- Shopperazzi
- What it's for:
- Sign-in security, and keeping you signed in.
- How long:
- Until you close your browser, or up to 30 days while you're signed in
- gift_gifter
- Set by:
- Shopperazzi
- What it's for:
- A random code that lets you change a gift-list reservation later.
- How long:
- 12 months
- sz_vid, sz_did, _dfses
- Set by:
- Shopperazzi (Datafly Signal)
- What it's for:
- Our first-party measurement: random IDs for your browser (a visitor ID and a device ID) and which visit this is, so we can count visits. Switch it off in Privacy choices.
- How long:
- 400 days, renewed when you visit
- ak_bmp_awin
- Set by:
- Awin (third party)
- What it's for:
- Some shop logos load from Awin's image servers, which set this security cookie on Awin's own domain.
- How long:
- Until you close your browser
- Various, such as __cflb
- Set by:
- Shops' image servers (third party)
- What it's for:
- Product photos load from the shops' own servers; some of them set their own load-balancing or security cookies on their own domains.
- How long:
- Usually until you close your browser
| Name | Set by | What it's for | How long |
|---|---|---|---|
| sz_consent | Shopperazzi | Remembers your privacy choices. | 12 months |
| pref_country | Shopperazzi | Remembers the edition (UK or US) you picked. | 12 months |
| __Host-authjs.csrf-token, __Secure-authjs.callback-url, __Secure-authjs.session-token | Shopperazzi | Sign-in security, and keeping you signed in. | Until you close your browser, or up to 30 days while you're signed in |
| gift_gifter | Shopperazzi | A random code that lets you change a gift-list reservation later. | 12 months |
| sz_vid, sz_did, _dfses | Shopperazzi (Datafly Signal) | Our first-party measurement: random IDs for your browser (a visitor ID and a device ID) and which visit this is, so we can count visits. Switch it off in Privacy choices. | 400 days, renewed when you visit |
| ak_bmp_awin | Awin (third party) | Some shop logos load from Awin's image servers, which set this security cookie on Awin's own domain. | Until you close your browser |
| Various, such as __cflb | Shops' image servers (third party) | Product photos load from the shops' own servers; some of them set their own load-balancing or security cookies on their own domains. | Usually until you close your browser |
Cloudflare, which delivers the site, may set short-lived security cookies (such as __cf_bm) to tell people apart from bots. Google Analytics, as part of our measurement, also receives some of it straight from your browser. After you click through to a shop, the retailer and any affiliate network in between set their own cookies under their own policies (see “Affiliate links and the networks we use” below).
We also keep a few things in your browser's storage so the site remembers them on that device: your privacy choices; the items you save, watch (♥) or hide; the shops and brands you follow; products you've viewed recently; when you last looked at the feed, so new deals stand out; which tips and sign-up prompts you've already seen; your sort choice for this visit; your private Secret Santa links; a random ID for your ♥ watches, made the first time you use ♥; and, for our measurement, a copy of your visitor ID, a Google Analytics ID and some visit details (names starting “sz_” and “_df”).
We don't load any analytics on private Secret Santa pages (organizer, participant, join and email opt-out links) or on shared gift-list pages. Their web addresses work like keys, so they never reach our analytics or Google.
Shopperazzi is operated by Datafly Ltd, registered in England and Wales, company number 14411653. Registered office: 167–169 Great Portland Street, London W1W 5PF. VAT number GB437689640.
Need something else? Get in touch or read about Shopperazzi.