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KUIU

KUIU

KUIU is a California hunting-gear brand selling layered hunting clothing, rain gear, Attack Pants and ICON backpacks, founded by former NFL player Jason Hairston.

Updated October 6, 2026

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KUIU Black Friday 2026

Does KUIU have a Black Friday sale in 2026?

KUIU hasn't released Black Friday 2026 offers on Shopperazzi yet. Black Friday is Friday, November 27 and Cyber Monday is Monday, November 30. Many shops start their sales in the week or two before. Follow KUIU and its Black Friday offers show in My feed when we add them.

Is it really a Black Friday price? Open any KUIU product to see the lowest price we've tracked for it, so you can tell a real Black Friday price from a normal one.

About KUIU

KUIU designs technical clothing and packs for hunters. Its range is built around a three-layer system of next-to-skin base layers, insulation and outer protection layers such as rain gear, alongside hunting trousers, work shirts, frame backpacks and game bags. Jason Hairston, who played in the NFL and earlier co-founded the hunting label Sitka, set the company up in the early 2010s, and it is based in Dixon, California.

KUIU FAQs

Who founded KUIU and where is it based?

Jason Hairston, a former NFL player who earlier co-founded the hunting brand Sitka, founded KUIU. The company is based in Dixon, California, and also has stores in Dallas, Denver, Houston, San Antonio and Tempe.

How does the KUIU layering system work?

KUIU splits its clothing into three layers. Next-to-skin base layers go under everything, insulation layers sit over the base layer and under rain gear, and a protection layer such as rain gear goes over both.