In Good Taste

In Good Taste is a wine company in Sonoma County, California, started by childhood friends Zach Feinberg and Joe Welch, now its chief revenue officer and chief executive. It sells wine in 187 ml glass mini bottles, about one generous glass each, chosen by head winemaker Matt Smith, and ships to adults aged 21 or over in most US states.

What In Good Taste sells

• Wine advent calendars of 24 mini bottles: mixed red, white and rosé, red only, white and rosé, and a luxury edition drawn from historic wineries
• A wine cocktail advent calendar and a food-pairing calendar of 24 snacks
• Tasting sets such as A Dozen Rosés, a California Wine Mixer, the Winemaker's Select 8-pack and a 12-bottle sparkling set
• The Advent Wine Club, which adds a members-only summer calendar to the winter one plus 6, 12 or 24 full-size bottles a year
• Corporate gifts and virtual tastings

The company reports producing over 7 million of its minis and some 200,000 calendars in seven years, and it calls its calendar the only one packed in glass instead of plastic or cans. Each calendar comes with daily tasting videos, which In Good Taste says make the set suitable for beginners.

Delivery and returns

In Good Taste delivers within the US but not to Alaska, Arkansas, Delaware, Hawaii, Mississippi, Rhode Island or Utah, and it cannot send wine to P.O. boxes or international addresses. Someone aged 21 or over has to sign for every wine delivery. Advent calendar prices include shipping, and the winter calendars begin shipping in October; buyers can email [email protected] to ask for a later ship date.

The refund policy states that In Good Taste cannot accept returns, and asks anyone unhappy with an order to get in touch by email instead. An extra $30 fee can be charged on any order that has to be restocked or reshipped.